Behind every strawberry girl and brownie glaze manicure is a desperate longing to be a part of something
Jan 10, 2024
From lucky girl syndrome to TikTok tarot readings and delusional on-screen girls, how did delulu become the best solulu?
Dec 28, 2023
Something unsettling is taking place on our faces
Nov 27, 2023
Compared to the drastic style and aesthetic changes between decades like the 1960s and 80s, looking back on 2003 it doesn’t seem so different. Are trends moving too fast for the general public to keep up with?
Nov 24, 2023
From Bella Hadid and Gabbriette’s nerdy librarian glasses to Iris Law’s grandma cardis and rat tails, we unpack one of the biggest – and most surprising – trends of the year so far
Nov 10, 2023
Starting life as a fashion trend back in 2017, a growing number of young people are slipping into their Arc’teryx and Salomons and *actually* heading for the great outdoors
Jul 11, 2023
The TikTok trend looks right into the abyss of the internet, in an attempt to romanticise our reality – but can it really help to soothe the constant content-ification of our lives?
Feb 24, 2023
The Czech writer died nearly a century ago, but is enjoying a renaissance on TikTok and Twitter
Feb 03, 2023
Rising photographic auteur Chester McKee captures the best beauty looks from this year’s convention
Jan 11, 2023
The next era of K-Beauty is all about debunking myths and stripping back skincare routines
Sep 28, 2022
With some of the 00s biggest bands releasing new music this year, and a wave of new acts adopting the era’s trippy electronic pop and strummy guitars, indie fever is officially back
Sep 05, 2022
From Romantic Radicals to Soul Alchemists and Shape Shifters, trend forecaster Geraldine Wharry predicts the subcultures that will reign supreme in our virtual future
Jul 11, 2022
Go back in time with chunky, childlike nails loaded up with Care Bears, 3D love hearts and jewels
Apr 29, 2022
Belly button piercings and ‘whale tail’ thongs are optional
Mar 30, 2022
There’s been more flesh on the runway than there has been for years, but its libido has seemingly gone limp
Nov 11, 2021
