TikTok

We have entered the age of TikTok face

From ‘are you cat pretty, bunny pretty, deer pretty or fox pretty?’ to ‘are you boy pretty or girl pretty?’, viral beauty trends offer us the illusion of variety and choice while encouraging algorithmic sameness

Beauty

Jan 22, 2024

Günseli Yalcinkaya

Life & Culture

Could TikTok tarot fix your broken heart?

Is it a ‘message meant for you’? Is it the algorithm? Or is it both?

Life & Culture

Jan 19, 2024

Laura Molloy

Film & TV

Why does Gen Z love The Sopranos so much?

‘Puriteens’ are supposedly against flagrant sex and violence on TV shows, and yet the 25-year-old series about mafia life is finding a new, young fanbase

Film & TV

Jan 11, 2024

Serena Smith

Life & Culture

Stanley cups: the psychology behind the internet’s latest obsession

#StanleyTumbler has over 1 billion views on TikTok, with Stanley raking in $750 million in revenue in 2023. How did these colourful cups become so coveted?

Life & Culture

Jan 11, 2024

Serena Smith

Beauty

Why FOMO is the ultimate beauty trend

Behind every strawberry girl and brownie glaze manicure is a desperate longing to be a part of something

Beauty

Jan 10, 2024

Cierra Black

Life & Culture

wolf-of-wall-street-dollar-bill-a1zuxkrj9ww5s6el

Why ‘no spend’ challenges are taking over TikTok

‘No spend January’ and ‘loud budgeting’ are trending on social media as young people shun consumerism amid the cost of living crisis

Life & Culture

Jan 10, 2024

Serena Smith

Beauty

T girl wisdom: Kay Wow shares her beauty affirmations for 2024

Speaking to Nicolaia Rips, TikTok’s favourite older sister figure Kay Poyer shares her beauty wisdom and her advice for the coming year

Beauty

Jan 04, 2024

Nicolaia Rips

Life & Culture

What is the Mandela Effect? The strange truth behind the online conspiracy

Has the Large Hadron Collider unleashed a portal into an infinite number of parallel realities? Is there a vast conspiracy to trick us into thinking that the Monopoly man once wore a monocle? We investigated TikTok's latest obsession...

Life & Culture

Jan 03, 2024

James Greig

Life & Culture

Delusion found its way into our hearts in 2023, but was it a good thing?

From lucky girl syndrome to TikTok tarot readings and delusional on-screen girls, how did delulu become the best solulu?

Life & Culture

Dec 28, 2023

Habi Diallo

Life & Culture

Why are we all still so obsessed with routine videos?

Morning or evening ‘routine’ videos have always been a popular form of lifestyle content on the internet – and their enduring appeal reflects our desire for autonomy over our lives

Life & Culture

Dec 19, 2023

Serena Smith

Fashion

Unpacking Twilight’s sad girl autumn fashion legacy

From earthy button-downs and flannel overshirts to Converse with everything, here’s how Twilight became an unexpected fashion film that redefined cool girl style for a generation

Fashion

Dec 13, 2023

Sophie Wilson

Fashion

Bowing out: has the coquette trend gone too far?

🎀 This is me if you even care 🎀

Fashion

Dec 13, 2023

Dominic Cadogan

Beauty

Ranking 2023’s food-inspired beauty trends by how tasty they are

From latte make-up and blueberry milk nails to cinnamon butter cookie hair, beauty trends in 2023 were all about looking and feeling tasty. We rate them based on how delicious (and ridiculous) they are

Beauty

Dec 12, 2023

Darshita Goyal

Life & Culture